THE INVINCIBLE SUMMER

An artistic and spiritual exploration that led to the creation of ATTHIA (www.atthia.ch)

PROJECT OVERVIEW

"L’Été Invincible" is a sensory and philosophical exploration of summer as a state of transcendence and subjectivation. More than a season, summer is a vital force, a moment of intensity where time stands still, where light and heat change our relationship with the world. This project questions how this state can be translated through visual, olfactory, and gustatory forms, combining painting, writing, photography, and distillation. This creation was in fact the first for the ATTHIA spirits brand.

At the heart of this project, spirits play a central role, not only as a sensory embodiment of summer, but also as a vehicle for transcendence and sharing. Exhilaration, far from being simply a physical state, is here considered a philosophical concept, a threshold where the perception of reality is blurred, where the body and mind open up to a different understanding of time and sensations. Through iconographic and gustatory research, L’Été Invincible offers a map of summer through its images, colors, aromas, and sensory experiences, questioning how memory, climate, and matter shape our relationship to pleasure and excess.

KEY FEATURES

01 Painting: work on color, light, and textures to express the sensations of midsummer.
02 Writing: reflective texts on the notion of summer as a philosophical and urban experience.
03 Distillation and Spirits: sensory materialization of summer through essences and aromas. 04 Photography: Capturing moments of burning and plenitude, scenes of intense heat and the dilution of forms in light.

PROJECT IN NUMBERS

7 text panels
12 acrylic paintings
2 spirits (liqueur and vodka)

SPECIFICITIES

One of the major focuses of L’Été Invincible is based on in-depth iconographic research, aiming to map representations of summer through art history, photography, and contemporary visual culture. This study is not limited to an aesthetic analysis, but examines how light, heat, and plant materials have influenced sensory and mythological narratives of summer. It interacts directly with distillation and blending work, carried out over 18 months of experimentation, aimed at transposing these visual and climatic sensations into a unique taste and olfactory experience.

This research led to the development of ATTHIA (www.atthia.ch), a spirits brand conceived as a true liquid translation of concepts.

L'Été, created from a blend of 11 carefully selected ingredients, is built around a solar and plant-based base, where aloe vera plays a central role, bringing an unusual texture and freshness to the field of distillation. This unique choice, both aesthetic and sensory, places ATTHIA in an approach that goes beyond the simple development of a spirit: it becomes an extension of the artistic project, a medium allowing one to taste, smell, and physically experience the essence of summer. Not everything could be contained. A vector was needed. A raw material capable of absorbing heat and restoring radiance:
- The choice of ingredients (a raw base, shaped to capture the light).
- The still (a slow, uncompromising distillation). - Time (a maceration that allows intensity to settle).

REFERENCES

Albert Camus, Summer, The Stranger – Summer as a state of absolute clarity and luminous absurdity.
Sonia Delaunay – Color as vibration, the search for a visual syntax that evokes summer light.
Paul Klee, Journey to Tunis – Mediterranean intensity as a source of artistic transfiguration.
Gaston Bachelard, Water and Dreams – Summer perceived through the elements, between solar fire and aquatic freshness.